AI Solves the Complexity of B2B Revenue
For businesses all over the world, getting paid accurately and on time is a huge problem. A single enterprise contract might include base subscriptions for 500 seats, usage tiers that change monthly, a 15% discount after $100K spend, penalties for exceeding API limits, and credits that expire quarterly. Now multiply that complexity by thousands of customers and you get incorrect invoices, slow payments and lots of manual work by accounting teams.
While AI has started to revolutionize customer service, sales, and marketing, finance teams are still manually copying contract terms into spreadsheets, chasing invoices via email, and reconciling revenue in error-prone Excel models. One of the most mission-critical workflows in any B2B company—getting paid—remains the least automated.
In 2023 experienced business leader Ali Hussein recognized that AI could help solve this problem and together with Deepak Bapak and Rebecca Schwartz, founded Tabs. The Tabs team built an easy to implement product that uses AI to extract contract data from existing systems to create accurate invoices and then uses AI to send, collect and reconcile those invoices. The product was quickly adopted by hundreds of mid-market companies who have enjoyed reduced DSO and time savings. Tabs has quickly become a leader in revenue automation.
Today we’re thrilled to announce that WiL (World Innovation Lab) has joined the $55mm Series B fundraise for Tabs. This investment reflects our belief in a company that is redefining revenue automation for modern B2B.
The Problem with Legacy Revenue Automation
The problem isn't lack of trying. Revenue operations has resisted automation because contract terms live in Salesforce, usage data sits in product databases, payment info scattered across bank accounts, and business logic that exists only in the sales team's collective memory.
Unlike other workflows, revenue requires understanding complex contracts, reconciling various data sources, and applying complex business logic—tasks that were impossible to automate until LLMs.
Enter Tabs with a breakthrough approach: the "Commercial Graph." It's a living system that creates a comprehensive map of every customer's revenue lifecycle, automatically extracting terms from contracts, continuously syncing with all connected systems, and—critically—understanding the context well enough to act autonomously.
Eliminating Revenue Operations Drudgery
Consider what this means in practice. Statsig, for example, had a one-person accounting team that cut aged receivables by over 80% and supported 3x billing growth (customer story).
The transformation happens across the entire revenue workflow:
- Contract Ingestion: AI reads 50-page MSAs and automatically configures billing rules, replacing weeks of manual setup.
- Intelligent Invoicing: The system generates invoices matching any complexity—"bill monthly for base, quarterly for overages, apply 2% early payment discount, exclude credits from Q1".
- Contextual Collections: Instead of generic dunning emails, Tabs sends intelligent reminders that reference upcoming renewals or recent usage milestones
- Real-time Revenue Recognition: Replaces monthly manual tracking runs in excel with continuous, compliant rev rec that updates as contracts change.
Why Now: The Perfect Storm for Revenue Automation
Three forces converge to make this the moment for revenue automation. First, the great complexification of B2B pricing. Every company now experiments with hybrid models—Snowflake charges for compute, Twilio for API calls, MongoDB for storage and operations. The simple seat license is dead. Second, the talent crisis. With a 300,000+ accountant shortage in the US, finance teams must do exponentially more with less. Third, the AI breakthrough. LLMs can finally understand complex contracts, understand context, and make decisions with the nuance that revenue operations demands.
WiL's Office of the CFO Investment Thesis
At WiL, we believe AI is transforming the Office of the CFO from a backward-looking reporting function into a strategic nerve center. The evolution is from asking "what happened?" to answering "what should we do next?"
Tabs exemplifies this transformation—instead of finance teams asking "did we invoice everyone correctly last month?", they're asking "how can we optimize our pricing strategy based on customer behavior?" Getting rid of the manual work that bogged finance teams down for decades, it allows them to become strategic advisors. “I was fortunate to be at Bill.com during their period of explosive growth and saw how AP automation was a huge benefit to businesses and accounting firms” said Andy Cohen, WiL Partner. “When I met Ali I realized that Tabs is on its way to becoming the Bill.com of AR Automation.”
Partnering for the Future
At WiL, we’re proud to welcome Tabs to our portfolio of innovative companies. Their mission to bring revenue automation into the AI-age aligns with our commitment to backing transformative technologies. We’re excited to join Ali, Deepak, Rebecca, and the rest of the Tabs team as they reshape the technology stack for the Office of the CFO.
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